Dr Taghreed is an Assistant Professor in the Faculty of Business at the University of Wollongong in Dubai. Dr Taghreed obtained her PhD from the United Kingdom’s Cranfield University, specialising in Customer Involvement in Service Design. She also holds an MSc in Business Management and a BA from the United Arab Emirates University.
Dr Taghreed has worked at managerial levels in business consultancy, training, and higher education sectors. She has extensive international experience, having worked in the UAE, UK and Algeria. Her research interest areas are: service design, service excellent, smart cities and innovation in service.
Dr. Taghreed coordinates activities between Board of Trustees, General Secretary of Arab Investor Award; Judging Committee (UOWD), and expertise from different sectors in industry.